How we do it

We combine our extensive portfolio of content and rewards, insights and data, with marketing expertise and the latest  technology. Together, they enable our clients to deliver superior customer experiences which build meaningful, long-lasting and fruitful customer relationships.

Content & Rewards

Personal Cyber and ID Protection

Provide your customers with peace of mind through a comprehensive suite of Cyber and ID protection services that educate and empower them to protect their data and identify whether they are at risk. We also provide advice and assistance in the event of risks identified or fraud due to ID theft. Modules include:

  • Prevention:
    • Education – raising threat awareness and privacy and identity protection best practice.
    • Device security apps – secure keypads, VPN and anti-virus software.
  • Detection:
    • Monitoring and scanning of the web, social media and the dark web to pinpoint personal data risk.
    • Alert services, flagging data compromise or risk.
  • Resolution:
    • Accredited helpline agents providing guidance and solutions for ID theft or fraud victims.

Lifestyle, Leisure and Entertainment

From store discounts, priority restaurant reservations, exclusive events to trips of a lifetime, cxLoyalty builds highly personalised propositions based on what your customers need, value and enjoy. Our Lifestyle, Leisure and Entertainment offers include:

  • Shopping:
    • Exclusive major retailer discounts, offers and cashback – in-store and online.
  • Entertainment:
    • Discounts and priority access to movies, shows and restaurants.
  • Travel:
    • Tailored and discounted holidays built around individual customers – personalised experiences, package deals, cruises, and city breaks.
  • Concierge:
    • Exclusive benefits to make life easier – airport meet and greet, VIP lounge access, discounted parking, crisis management through to personalised services for premium customers.

Customer Insight

We’ve helped 5,000 clients strengthen over 250 million customer relationships; we know what makes people tick the world over. Translating our insights into actionable strategies is the foundation of our engagement programmes.

We understand the propositions, offers and messages that will appeal to your customers Whether your objective is differentiation, conversion, or retention – you can be confident that our solutions will drive brand engagement and additional value for your business.

Data Driven Marketing

To be truly part of a customer’s life, companies must connect and engage. From micro-moments, to giving advice, value and peace-of-mind. Timed to perfection, delivering the right offer via the right channel creates better, personal customer experiences.

Real-time and at-rest data, enriched with social media-sourced indicators, allows cxLoyalty to interpret customer patterns and preferences.

We shape profiles, tuned constantly, to optimise customer journeys as we quickly identify behavioural and attitudinal triggers to deliver real-time, multichannel, personalised, offers and communication

Our data driven marketing expertise enables you to build deeper, personalised connections, maximise conversion and boost ROI.

Technology Platforms

cxLoyalty’s secure enterprise-grade platforms enable clients to deliver personalised data-first, mobile-first propositions simply and quickly.

Our platforms adapt to meet the different priorities and requirements of our clients, including billing, automation, content management, data analytics to omni-channel integration to enhance the customer experience.

We can deploy in the cloud, on premise, or integrate with our clients technology stack via APIs flexing for different requirements, technology, security and compliance.

Service Centres

We operate a global network of service centres that combine highly skilled, multilingual associates with leading technology to deliver best in class customer service capabilities which underpin our programmes – including customer support and assistance, concierge services, ID theft resolution helplines and travel bookings.

We consistently achieve industry-leading NPS scores and are FCA (Financial Conduct Authority, UK) regulated. You can be assured that your customers will receive the highest levels of service and support.


We’ve developed and nurture an innovative and vibrant vendor partner ecosystem. We believe in delivering only the highest quality experiences, so we carefully assess the market to ensure our partners share our passion for experience excellence.


The breadth and diversity of our partners’ offerings and product innovation combined with our digital-first experience enables us to create unique, customer-centric propositions that resonate and appeal to your customers, creating stronger connections and brand advocacy.

Want to know more? Get in touch

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