Our Approach

We combine our extensive portfolio of partner services and benefits, programme design experience and marketing expertise with technology. Together, they enable our clients to deliver superior customer experiences which build meaningful, long-lasting and fruitful customer relationships.


Customer Insights

We’ve helped 5,000 clients strengthen over 250 million customer relationships; we know what makes people tick the world over.

Translating insights into action is the bedrock of our engagement model. We understand the propositions, offers and messages that will appeal to your different customers.

Differentiation, conversion or retention – our programmes fuel brand engagement and create value.

Data Driven Marketing

To be truly part of a customer’s life, companies must connect and engage. From micro-moments, to giving advice, value and peace-of-mind. Timed to perfection, delivering the right offer via the right channel creates better, personal customer experiences.

Real-time and at-rest data, enriched with social media-sourced indicators, allows cxLoyalty to interpret customer patterns and preferences. We shape profiles, tuned constantly, to optimise customer journeys as we quickly identify behavioural and attitudinal triggers to deliver real-time, multichannel, personalised, offers and communication.

Our adaptive customer profiling means better targeting and better – actionable – results.

Technology Platforms

cxLoyalty’s secure enterprise-grade platforms enable clients to deliver personalised data-first, mobile-first propositions simply and quickly.

Our platforms adapt to meet the different priorities and requirements of our clients, including billing, automation, content management, data analytics to omni-channel integration to enhance the customer experience

We can deploy in the cloud, on premise, or integrate with our clients technology stack via APIs flexing for different requirements, technology, security and compliance.

Service Centres

cxLoyalty’s global service centre network combines a highly skilled, multilingual team with technology to deliver best-in-class customer service – concierge, cyber and ID theft resolution, and travel bookings.

We consistently achieve industry-leading NPS scores and are FCA (Financial Conduct Authority, UK) regulated.


cxLoyalty provides the highest quality benefits and content, nurturing a vibrant vendor ecosystem, each partner sharing our passion for experience excellence. The offer, product breadth and diversity, combined with our digital-first experience, creates propositions with unique personal resonance, creating stronger connections and brand advocacy.

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